Challenge: Specialists in the digital division, including product managers and digital designers, spent days trying to find insights collected in the past about the performance of digital channels and functions.
My role: Helped identify a vendor, and then acted as a project manager and led a cross-functional implementation team together with the vendor to integrate the solution into the organization's stack. This included syncing up early on outcomes and milestones, assigning responsibilities, and then supporting various steps of the project.
Outcome: 100+ active users with sticky recurring usage (~30%), and about 20% reduction in the time it takes to find insights that were generated in the past.
Challenge: Five product managers were responsible for different product lines and needed help collecting their own customer feedback without depending on other functions.
My role: As an expert in product enablement, I stepped in with group and personalized coaching sessions on how to conduct customer interviews continuously, and automated pipelines to build a feedback community we could tap into at any given point.
Outcome: The feedback community grew to 1000+ users. Two product manager were able to run their own interview sessions with minimal intervention.
Challenge: The need expressed by tech professionals in my network in Montreal, Canada, to get exposure to new trends in tech happening across the world.
My role: Co-founded and now co-lead a local meetup group in Montreal called MTL-IL Tech. It connects professionals from Montreal and Israel's tech and innovation ecosystems for knowledge exchange, as well as potential business collaborations.
Outcome: The community currently has 300+ members coming from various parts of the industry (e.g., industry professionals, investors, entrepreneurs, academics, and government employees). It runs periodic in-person events with about 80-90 participants each, and speakers from both ecosystems. Topics are varied (e.g., cybersecurity, AI, etc.) and the community has already received international media coverage.