Challenge: Digital product teams struggled to retrieve historical research and performance insights, resulting in duplicate work, slow decision-making, and workflow friction.
My role: Led vendor selection and acted as cross-functional implementation lead to integrate a SaaS insights repository into the organization’s ecosystem. Defined success criteria, aligned stakeholders on milestones, assigned ownership, and coordinated rollout across teams.
Outcome: Achieved 100+ active users with ~30% recurring usage and reduced time-to-insight by approximately 20%, improving decision velocity across digital teams.
Challenge: Five product managers across different product lines needed to independently collect and operationalize customer feedback without relying on centralized research support.
My role: Designed and delivered structured coaching sessions and a lightweight feedback playbook. Built automated pipelines and a scalable feedback community to support continuous discovery and insight generation.
Outcome: Expanded feedback community to 1,000+ users and enabled product managers to independently run ongoing customer interviews, increasing self-sufficiency and reducing dependency on centralized support.
Challenge: Distributed product insight specialists operated without a centralized team and learning structures, leading to inconsistent workflows, underutilization of SaaS research tools, and friction in onboarding new practitioners.
My role: Designed and operationalized a community-of-practice model supporting 25+ professionals across multiple product teams. Established onboarding pathways, standardized tool usage practices, and facilitated structured knowledge-sharing and working groups.
Outcome: Improved practitioner satisfaction, increased tool usage consistency, and accelerated overall practice maturity across teams.