Uncover friction points through customer feedback and design solutions for measurable adoption.
Create practical content, playbooks, and frameworks that help teams and users understand what to do and why it matters, without jargon.
Build, grow, and facilitate communities that share knowledge, exchange practices, and help professionals adopt what works.
✔ Faster adoption of tools and practices
✔ Better internal team alignment
✔ Reduced friction in workflows and user journeys
✔ Increased user success and confidence
🔹 Tool Enablement
Implemented digital solutions and processes to enable users and teams to work faster and see better results (e.g., the largest Canadian bank, a small SaaS startup)
🔹 Framework & Content Enablement
Built learning assets and reusable frameworks that teams implement to achieve multiple goals (e.g., reputable publications, Signal to Product newsletter)
🔹 Community Enablement
Built and grew professional communities that enable knowledge sharing (e.g., internal user community in a big organization, global knowledge sharing community)