Signal to Decision
Product, GTM & Intelligence Strategy
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About Me
About Me
I build insights and knowledge systems that help organizations make better product and business decisions, not just collect more data.
Most teams don’t struggle because they lack data or tools. They struggle because decision-making is fragmented. Insights live in silos, priorities are unclear, and teams aren’t aligned on what to do next.
My work focuses on fixing that.
I design and implement systems that turn customer insights, product data, and market signals into aligned decisions, structured workflows, and operational clarity.
Over the years, I’ve worked across digital banking, fintech, SaaS, and e-commerce across startups, medium-sized, and large enterprises, helping teams move from fragmented signals to focused execution.
What I Build
What I Build
Insights Systems
(Tools & Workflows)
Insights Systems
(Tools & Workflows)
I design insights systems that help teams move from scattered inputs to confident decisions.
This includes structuring how insights are captured, connecting tools and teams, and creating workflows that reduce friction and increase visibility.
Enablement Systems (Content & Frameworks)
Enablement Systems (Content & Frameworks)
Even the best systems fail if people don’t understand how to use them.
I create playbooks, frameworks, and learning assets that help teams move from insight to action without unnecessary complexity.
Adoption Systems (Communities & Feedback Loops)
Adoption Systems (Communities & Feedback Loops)
Adoption isn’t a rollout—it’s a system.
I build feedback loops, user and learner communities, and continuous improvement mechanisms that ensure tools and processes are actually used and evolve.
Outcomes
Outcomes
✔ Faster, more confident decision-making
✔ Better alignment across product and business teams
✔ Reduced friction in workflows and user journeys
✔ Higher adoption of tools and processes
Where I Focus
Where I Focus
I primarily work with:
Teams building internal platforms or AI-enabled products
Organizations struggling with adoption, alignment, or decision clarity
SaaS and fintech companies
How to Work With Me
How to Work With Me
Consulting / FreelanceDesign and implement internal systems tailored to your organization
Courses & WorkshopsTeach teams how to turn signals and insights into decisions and action
Full-time RolesBuild and scale these systems from within product strategy and operations
Courses & WorkshopsTeach teams how to turn signals and insights into decisions and action
Full-time RolesBuild and scale these systems from within product strategy and operations
Work Examples
Work Examples
Insights Repository - Implemented internal enablement systems in a major Canadian bank
Decision and Alignment Frameworks - Developed frameworks and learning assets used by product teams
Written Content - Created The Detectionist, a Substack publication focused on turning signals into decisions and the future of information, intelligence, and decision systems
Community Building - Built and facilitated communities supporting knowledge sharing and tool adoption
Let's Connect
Let's Connect
If you're trying to improve how your organization makes decisions, adopts tools, or turns insights into action, let’s talk.
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